Advertising device.



No. 836,363. PATENTED Nov. 20, 1906.

E. J. BRANDBL.

ADVERTISING DEVICE. APPLICATION FILED MAB..28.1906.

2 SHEETS-SHEET 1' 1m: mmms PETERS cc. wasumarorv. n. c

No. 836,363. PATENTED NOV. 20, 1906. E. J. BRANDED.

ADVERTISING DEVICE. APPLICATION FILED MAE.2B,1906.'

. of the garment, the spring causes the sign to UNITED STATES PATENT OFFICE.

ADVERTISING DEVICE.

Specification of Letters Patent.

Patented Nov. 20, 1906.

Application filed March 28,1906. Serial No. 308,384.

To all whom it may concern:

Be it known that I, EDWARD J. BRANDEL, of Buffalo, in the county of Erie and State of New York, have invented certain new and useful Improvements in Advertising Devices, of which the following is a specification.

This invention relates to advertising dev ces. It is intended particularly as a com bined apparel-hook and advertising device, 1n which the device automatically opens and displays an advertisement when a person hangs a garment upon the hook and closes upon the removal of the garment, thus attracting attentionl An important feature of the device consists in the use of a spring-roller, on which a cloth or curtain containing advertising matter is rolled. The weight of the garment hung upon the hook draws the hook down, thus unrolling and displaying the sign. When the weight upon the hook is released by removal rewind upon the roller, thus concealing the sign and at the same time preserving it from injury till again required for use. In the pre ferred form of the invention this is accomplished by the use of two arms arranged upright in V-shaped relation to each other, the hook intervening between them near the point of the V, so arranged that when the hook is depressed it spreads .the uprights, thus displaying the sign between them, and when the hook is released the uprights assume a position nearly vertical, closing the sign.

In the accompanying drawings, which represent two forms in which the invention may be embodied, Figure 1 represents the pre ferred form of the device, in front elevation, closed. Fig. 2 represents the same open. Fig. 3 is a view of Fig. 1 in side elevation. Fig. 41 is a plan view in section on the line 4 4 of Fig. 2. Fig. 5 is a side elevation of a modification, partly in section. Fig. 6 is a view of the same modification in front elevation. Fig. 7 is a front elevation of part of the device shown in Fig. 5 sectioned on the line 7 7, the casing being removed.

Referring to the drawings, 1 represents a casing adapted to inclose parts of the operat ing mechanism, and 2 is a back plate having ears 3 with screw-holes, by which the device may be fastened to the wall. Upon the back plate is a boss 4, in which a hook 5, suitable for holding a hat, coat, or other garment, is

pivoted. The hook 5 stands normally when not in use in the position shown in full lines in Fig. 3 and moves to the position shown in dotted lines in the same figure when a garment'is hung thereon. Within the casing 1 the hook carries arms 6, projecting to each side, having antifriction-rollers 7 mounted thereon, which are adapted to roll against adjacent light rods or stiif wires 8 9, set on each side of the hook. (Shown clearly in Fig. 2.) These wires may be pivoted to the back plate under the hook at 10 10, rising upward and projecting through a slot 1 1 in the upper part of the casing to a considerable distance above the casing. One of these, 8, has a roller 12 journaled thereon, and there is a spring 13 between the roller and the rod, which may conveniently be arranged like the spring of an ordinary roller for a window-curtain, so that its tension is increased when the roller is rotated in one direction and diminished upon rotation of the roller in the opposite direction.

The roller bears a band, banner, or curtain 1 1, which may be of cloth or other suitable flexible material, bearing the desired advertising-sign, which is normally wound thereon and fastened at its outer end to the other rod 9. In order to display the sign properly in this form of the invention, the roller is slightly conical in form, as shown. When the rod 9 is in position close to the rod 8, the curtain is wound upon the roller. rods 8 9 spread apart the curtain unwinds from the roller, incidentally tightening-the spring 13 and at the same time spreading the cloth between the two rods 8 9, as shown in Fig. 2, and thus displaying any advertisingsigns which may have been placed thereon. In this position the spring 13 exerts tension tending to wind the sign upon the roller, and thus tending to draw the two rods 8 9 together. Normally the tension of this spring controls the situation. The rods are close together, as shown in Figs. 1 and 3, and the sign is not displayed.

The rods 8 9 are so formed or shaped in their lower portions, where they are adjacent to the side arms 6 of the hook 5, that when the hook 5 moves downward upon its pivot it spreads the rods 8 9, as shown in Fig. 2, while, reversely, if the rods 8 9 be brought together from the position shown in Fig. 2 they force upward the hook 5, which lies between them, by virtue of their cam-like ac- As the tion upon the rollers 7. The only force nor- 1 be limited to the specific forms here demally tending to spread the arms apart is the f weight of the hook 5, and it is contemplated that the spring13 shall be so adjusted that its tension will normally be suflicient to overcome this weight and maintain the rods 8 9 normally drawn together and the hook 5 normally raised. The tension is to be such, however, that it will be easily overcome by the addition of a weight to the hook 5, such as the hanging of a hat or coat thereon.

The operation is as follows: The hook 5 I: being raised and the sign closed, a man re- 2 moves his hat and hangs it upon the hook.

spreading the rods 8 9 displays the sign 14 and recommends to the user a certain place to have his hair trimmed or to purchase his next hat or such other advertisement as may I be placed upon the sign. Upon removing the hat the reverse operations take place, the sign closing and the hook rising.

A modification of the invention is shown in Figs. 5, 6, and 7, in which the rods 8 9 are set horizontally above the hook 5, the rod 8 bearing a roller 12 with a spring 13 between it and the roller, as before. The advertisingsign 14 is wound upon the roller 12. The

hook 5 is arranged to slide in a vertical direction, and to facilitate its motion antifrictionrollers 15 may be provided. The casing 1 in this form of the invention is oblong, with the longer dimension set vertically, and there is an elongated slot 16 in the front thereof, through which the hook 5 projects and in which said hook may travel up and d own. A cord 17 connects the hook with the rod 9. The spring 13 normally maintains the curtain rolled, with the rod 9 drawn up close to the rod 8. When a garment is hung upon the hook 5 heavy enough to overcome the tension of the spring, the hook slides down to the position shown in dotted lines in Fig. 5, drawing with it the rod. 9, and thus displaying above the hook the curtain 141:, bearing its advertising matter. It will be apparent that by this arrangement the sign may be made very wide simply by making the roller longer, and a considerable drop may be provided for the hook 5, thus increasing the area of display-surface of the sign. Upon removing the weight of the garment from the hook the spring winds up the sign, drawing up the hook.

As the invention may be embodied in other forms and modifications, the patent is not to scribed and shown, but only to such as fall within the scope of theappended claims.

I claim 1. An advertising device, comprising a spring-roller, bearing a sign, combined with an apparel hook, movably mounted; and means whereby movement of the hook under weight of a garment draws the sign from the roller.

2. An advertising device, comprising two rods projecting upward and movable toward and from each other; an apparel-hook be i tween them depressible by weight upon it Immediately the hook descends and by and moving in unison with the rods, there I being means to raise the hook normally, and.

a sign between the rods which is operated when the hook and rods are moved.

3. An advertising device, comprising two rods projecting upward; a movable apparelhook arranged between them and provided with rollers at each side, adapted to roll against the rods, said rods and rolls being arranged to operate each other; there being a spring normally drawing the rods together; and. a sign displayed between them when spread.

4. An advertising device, .comprising a sign supporting-rods therefor normally positioned near together; and an apparel-hook arranged movably in combination therewith, the rods being spread by downward movement of the hook.

5. An advertising device, comprising two rods set in V-shaped relation; a sign supported thereby; means pressing the rods together yieldingly, in combination with an apparel-hook between them near the point of the V, arranged to spread the rods when weight is hung thereon.

6. An advertising device, comprising two rods set in V-shaped relation; a sign supported thereby means pressing the rods together yieldingly, in combination with an apparel-hook between them near the point of the V, arranged to spread the rods when weight is hu ng thereon, there being arms projecting sidewise from the hook and rollers thereon engaging said rods.

In testimony whereof I have aflixed my signature in presence of two witnesses.

EDWARD J. BRANDEL. 

